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Top 5 Marketing Predictions 2011 Marketing Articles | April 17 Sonny Milano Jersey , 2011
It?s now well into the new year and what better time to start predicting the top 5 marketing trends and predictions for the rest of 2011. Believe me, there?s a whole lot more than 5 with things, as always Riley Nash Jersey , moving at a fast rate of noughts ? especially in the online marketing world.



In the interest of brevity and keeping things simple though let?s stick to the top 5:








1. Price and value will be key communication messages

With higher rates of inflation, the increase of VAT, even steeper fuel prices and much Cam Atkinson Jersey , much more, in 2011 consumers will see their money not stretch as far as it used to. This will have a knock on effect on what marketing messages consumers respond positively to and price and value will be a key area. This doesn?t necessarily mean the cheaper the better but brands and retailers will be keen to communicate good value in 2011. We?ve already seen a number of advertising messages over the past couple of weeks offering to ?beat the VAT rise? and keep prices at the previous rate. Expect a lot more where this came from as well as more upmarket retailers such as John Lewis continuing to promote their ?Never Knowingly Undersold? value propositions.



2. Social and mCommerce Will Become More Prominent


As the uptake of smart phones and social networking continues to grow exponentially, expect to see both of these provide new ways for us to consume products.



mCommerce (basically ecommerce on mobile devices) has been a bit of a slow starter but as the technology continues to develop expect to see the purchasing of products on your smart phone increasingly commonplace.



Social networking has proven a great way for brands to engage with their customers and in 2011 you can expect this to go even further with the possibility of purchasing products directly from Facebook. If someone in your network purchases a product then they can choose to share this on their wall ? providing an extremely powerful referral effect. This provides an exciting prospect for businesses to turn their social media presence into tangible product sales.



In 2011 brands both large and small will have a great opportunity to use these two new technologies to their advantage. As a result the importance of having a multi-platform ecommerce business will increase tenfold.



3. Smaller Groups and Smaller Networks are the Way Forward


Since it is Alexander Wennberg Jersey , without doubt, the most important marketing trend at the moment, let?s stay on social networking.



Although social networking platforms such as Facebook continue to grow and grow their user base Zach Werenski Jersey , consumers will begin to split their networks into smaller groups or use a selection of new, niche social networking platforms to engage with different groups they?re involved with.



Something that has been identified as more people use social networking is that individuals don?t want to share the same information with everyone in their network. Whether they are a work connection, someone from their football team Sergei Bobrovsky Jersey , a school friend or a family member, individuals want to communicate with each of these groups differently ? not in a holistic manner.



Facebook has already brought out the new Groups feature in 2010 (see more here) and in 2011 we will see this adopted more widely as well as other new methods of segmenting a users audience.



The brands that follow this closely, understand the implications and act on them accordingly will perform best in social media in 2011.



4. Online Search Will Change (Nothing New There Then!)


Online search is continually changing and when it comes to optimising websites for search engines this means the goal posts are always moving. This can?t be avoided though ? Google need to continue to innovate and provide us with the most relevant search results. Get ready for more changes to the way in which we use search engine optimisation in 2011




In 2011 it is not clear exactly what is coming but here are some definites:



Local Searching


Google will begin to show users search results from their local area more prominently ? even if the user is not specifically searching locally. To me this is a bad move in many ways. Ok Artemi Panarin Jersey , you may be searching for a dry cleaner and one in the local area would definitely be of benefit but what if you run an ecommerce business selling products across the UK ? is locality rea