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How To Get Your Press Release Published By The Media Business Articles | May 24, 2017

?... While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic...


It is believed that the first press release was crafted by Ivy Lee in 1906 after the Pennsylvania railroad accident.

A century has since passed and it remains a tool for many companies and PR agencies to disseminate official and important information to the media.


While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism cheap air max shoes , we disagree. This is how we work magic.

What’s in a press release?

Content. Information on what is newsworthy.