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Corporate sponsorship tends to be a form of advertising where companies pay to be associated with certain events. Sponsorship normally provides a great way of broadening the competitive edge through improving the c In the United States, corporate sponsorship has become the fastest growing type of marketing. In this research paper, it discusses the relationship between corporate sponsorship of Mondelez International and the sponsorship event of the US Open.
Relationship between corporate sponsorship and sponsored events
The sponsorships help companies in enhancing their public profile cheaply. Mondelez International is an American multinational confectionery, food Samson Ebukam Hoodie , and beverages conglomerate that employs around 100,000 people across the world (Hanover, 2015). The mission of Mondelez International is to be recognized as the undisputed leader of global food and beverage industry. The United States Tennis Association tend to be the national governing body for the sport of tennis and also the leader in promoting and developing the growth of sports in the US. The USTA tend to own and operate the US Open, which is the world鈥檚 highest-attended annual sporting event.
Mondelez decided to turn to pro tennis for its sports attention grab. On August 2015, Mondelez signed as a sponsor of the US open providing the company rights or promoting brands such as Oreo cookies and BelVita breakfast biscuits. Mondelez International considered partnering with the US Open as it tends to be a rare event that does have a strong appeal among the core targets of moms John Johnson Hoodie , multicultural consumers, and millennial (Hanover, 2015). The mission of the sponsorship was to create engaging experiences for the competition and produce relevant content during the markets that may help the brand resonate with the consumers in real-time. The main mission of Mondelez is to be recognized as the undisputed leader of global food and beverage industry. Thus, through sponsoring the US Open, it tends to provide the company with an authentic opportunity of engaging with the consumers through the second screen.
It is essential that the corporate sponsorship should overlap with the corporate mission because the failure of selecting wisely the sponsorship can stir controversy and damage the reputation of the organization. When creating a sponsorship Cooper Kupp Hoodie , it is necessary to consider those sponsorships whose business tend to correlate with your cause. Identifying a corporate whose mission tends to overlap with the company鈥檚 values is essential so as to e esale Authentic Nike Shoes[/url] Cheap Air Max Discount