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Get Clear On Your Niche And Expertise Marketing Articles | September 21, 2011
?I don?t know the key to success, but the key to failure is trying to please everybody.?- Bill CosbyNo one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you ...


?I don?t know the key to success Gary Sanchez Youth Jersey , but the key to failure is trying to please everybody.?
- Bill Cosby


No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it?s time for you to get really specific on what makes you an expert in your field.


A niche doesn?t always have to do with a particular type of client. Rather, it sometimes has to do with a particular situation you solve or some THING or RESULT at which you are considered an expert.


An example: perhaps you are known within the telecom industry for lowering phone bills up to 90%. Maybe you have a knack for turning around graphic design projects in one day. Whatever it is, it needs to be one of the things that sets you apart in the marketplace and gives you an advantage over your colleagues.


And the clearer you are about this niche or expertise Derek Jeter Youth Jersey , the more clients will seek you out, the more referrals you will receive and the more business you will close.


I?ll give you myself as an example. Not only do I have a Client Niche (highly successful self-employed professionals who want to be shown exactly how to get more clients quickly and consistently) but I also have an expertiseniche in Client Attraction. That means that, I don?t coach, write or speak on ANYTHING that doesn?t . Wholesale Authentic Air Jordan Wholesale Air Max China Cheap Nike Shoes Wholesale Air Max Wholesale Nike Shoes Wholesale Nike Shoes China Wholesale Air Jordan Wholesale Nike Shoes China Cheap Air Max 270 Womens Cheap Air Max 2018 Online